Sales Representative: KZN- Tiger Brands


You are the face of Tiger Brands to the customer at a local level.  You are accountable for growing the Tiger Brands business in store by servicing a defined route schedule within a specific geographical area.  You act as a sales expert to the stores and you maximize sales through effective planning and order-writing, as well as supporting and completing activities such as merchandising, shelving, stock rotation, returns and pricing. You are dedicated towards using consumer and trade information to address the customer’s needs.


  • Develop and maintain a complete knowledge of Tiger Brands products within your portfolio, sales systems and procedures.
  • Develop strong business relationships with store management to provide service and value beyond the customer’s expectations.
  • Perform in-store planning by tailoring programs and fact-based sales presentations to the customer’s needs, store demographics, and the current consumer base.
  • Work with customers to ensure sufficient product is ordered to support consumer take away.
  • Implement POP drivers as per customer and brand plans and report on the POP scorecard.

  • Take stock on every call cycle.
  • Ensure that stores are complying promotional space and pricing agreements. 
  • Ensure SKU’s by category and space are as per the trade agreement.
  • Communicate plans and effectively manage merchandising resources to build sales volume at store level. Work in conjunction with the merchandiser to ensure inventory is fully stocked, rotated and presentable at all times.
  • Properly credit and dispose of all returns from all stores.
  • Gather intelligence and report on customer preferences, competitive activity & pricing.

  • Act as the link between our Customer Manager’s and customer store management.
  • Effective and timeous presentation of deal sheets to buyers.
  • Effectively manage all customer documentation and administration such as application forms, claims, payments etc.
  • Retail presence in all stores as well as secondary/ third product placements
  • Managing Wholesale, Retail, Independents in KZN 


  • Matric certificate
  • 3-5 year’s field sales experience
  • Experience in FMCG industry
  • Experience with Wholesale, Retail, and Independents


Influencing Others – you influence others by demonstrating your desire to win and demonstrate your commitment to help your customers win at the point of purchase.

Owning It – you serve on our business’s front line and drive our growth.  You are passionate about sales at the point of purchase. You are committed to sales success and see yourself as responsible for your own success or failure.

Driving Long Term Results– you are fixated on hitting sales targets but you also look beyond today’s problems.

Developing Myself and Others – you are open to learning new things and you find ways to grow and develop your selling skills and abilities.


Tiger Brands is proudly Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacture, market and distribute everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. 

Being a food company means we’re an intimate part of everybody’s daily lives and that’s why we get loud and proud about exploring further, roaring louder and growing together.

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