Trade Marketing Coordinator: AVI Limited-Cape Town, Western Cape

Job Description

Indigo Brands, based in Cape Town, is a subsidiary of AVI Limited (AVI). Leaders in personal care and beauty products including female and male perfumed body sprays, roll-on deodorants, body care, face care, colour cosmetics and liquid fragrances. Well-known brands include Yardley- Bond Street, Gorgeous, Lace, English Blazer and Lenthéric -Hoity Toity, Solo and Masculin. Indigo’s brand portfolio is strengthened via the Coty distributor agreement that includes world-renowned brands such as Rimmel, Exclamation, Adidas and Sally Hansen.

An exciting opportunity exists for a Trade Marketing Coordinator at Indigo Brands, Epping, Cape Town. As the successful incumbent, you will have to actively support the Trade Marketing Manager Colour with overall project management and project related coordinating and admin support, relating to the development and execution of Indigo Trade marketing colour plans (current brands, NDP and specific campaigns).

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Line Manager: Trade Marketing Manager

Job Specification:

Key Performance Areas:

  • Support Trade Marketing Manager with the Development and Execution of Trade Promotional Plans and New Product Launches in Order to Deliver Desired Brand and Business Results
  • Management of Merchandising Units (POS) in Third Party Warehouse and Indigo DC
  • Responsible for all Colour Cosmetic Unit Installation in Retailers
  • Responsible for Booking all Third Party Trade Support Activity Planned by Trade Marketing
  • Responsible for Delivery of all Information Required for a New Product Listing
  • Support Trade Marketing Manager in the Preparations for Sales Cycle Brief Meetings, Customer Trade Shows and Beauty Consultant Training Events

  • Responsible for Co-Ordinating and Delivery of All Customer Broadsheet and OMNI Artwork as Planned By Trade Marketing and Key Accounts
  • Responsible for Uploading Capex and Raising All Department PO’s With Support for Overall Budget Management
  • Provide and Support Merchandising Project Leaders with Key Admin Responsibilities
  • Update and Maintain all Perm Merch all Databases and Asset Tracker Reports General Merchandising and Office Administration (Include Meeting Minutes)
  • Co-Ordinate Merchandising Upgrades (Pulling Distribution List) and NSO Dispatches with Warehouse Staff
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 Minimum Requirements:


  • Minimum 2 years’ experience in either: Trade Marketing, Brand Management, Shopper Marketing, Sales or equivalent
  • Omni / digital marketing exposure would be advantageous


  • Matric / NQF 4
  • Tertiary qualification in Marketing / Media would be advantageous

 Additional Requirements:

  • SAP Module
  • Budget Management
  • Project Management
  • Microsoft Excel, PowerPoint, Microsoft word
  • Knowledge of Trade and Customer operations
  • Point of Purchase (Sale) POP development / Visual Merchandising
  • The ability to interpret brand plans and marketing strategies


  • Attention to detail
  • Articulating information
  • Staying composed
  • Inviting feedback
  • Working together
  • Maintaining productivity
  • Taking initiative
  • Influencing others

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