JOBS

Debriefer

JOB DESCRIPTION

THE JOB AT A GLANCE

Sell and promote Albany products to meet sales targets and increase market penetration.

RESPONSIBILITIES

WHAT YOU WILL DO

Sales

  • Ensure execution of the Albany Sales and marketing strategy to win at the point of purchase, and to ensure retention our Customers Understand sales routes and management thereof
  • Develop new markets through opening new outlets and drive business development with existing customers.
  • Build excellent relations with the trade (customers) and truck crews (Drivers & Van Assistants)
  • Conduct daily driver debriefs to review route performance, utilising the debrief form

  • Consistent monitoring of the distribution network (Route viability and Performance).
  • Schedule regular route rides (minimum twice annually on each route) utilizing the Salesway Application Tools
  • Complete daily Call Cycles
  • Update Profile Cards on a daily basis
  • Planning for, and execution of promotion activations, including into distributor networks and clients
  • Manage returns and donations
  • Conduct pricing surveys utilizing the Salesway Application Tools
  • Liaise with Telesales
  • Fill in as a relief representative where required
  • Meet daily, weekly and monthly sales targets
     

In-trade Execution

  • Point of sales material erected where possible
  • Credit returns minimized as per Bakery policy
  • Understand and execute customer classification (look of success)
  • Understand and conduct bread stand placements
  • Baskets Management- Baskets’ Movement, Basket Counts and control.


Effective shelf exposure

  • Ensure displayed stock does not include damaged or out of date stock. 
  • Ensure display areas kept clean at all times.
  • Negotiated pricing platforms
  • Negotiate pricing strategies and deals within mandate                                                                                                                                                    

Customer relations

  • Open new accounts (Cash/Credit account customers in General Trade)
  • Ensure outstanding monies are collected daily
  • Ensure special deliveries made and customer queries handled
  • Ensure that the customer data is reviewed and updated regularly

Quality

  • Understand the requirements of product quality
  • Learn how to deal with customer complaints
  • Report consumer complaints to Sales Manager/Field Sales Manager
  • Manage market incidents
  • Understand and manage the withdrawal/recall process
  • Understand the logistics process
     

Trade Marketing

  • Build customer and route plans
  • Plan and implement competitive sales plans to bring about a substantial volume growth
  • Identify top 10 customers per route and build customer plans for them
  • Identify bottom 10 customers per route and build a recovery plans for them
  • Identify top competitor customers per route and build a competitor attack strategy
  • Understand applicable Channel Strategies
  • Understand the Customer Management process.
  • Understand Pricing Strategies
  • Manage discounts and conduct discount reviews.

QUALIFICATIONS

WHAT YOU WILL BE MEASURED ON
 

  • Achieving route sales targets
  • Achieving return target
  • Volume growth- Net sales volume.
  • Revenue growth
  • Asset management
  • Sales Management – Execution, Market share, New outlets, Customer retention
  • Basket Management
  • Reporting and Market Intelligence
  • Team Leadership (Driver and Van Assistants)


WHAT YOU’LL BRING TO THE TABLE


Key Attributes and Competencies

  • Analytical and problem solving skills;; ability to work under pressure; assertive, proactive and decisive; customer service orientation, detail oriented; excellent verbal and written communication skills, team player

ESSENTIAL SKILLS & QUALIFICATIONS

  • Matric or equivalent qualification
  • Minimum of 2 years sales experience in a FMCG environment
  • Proven track record of sales target achievement
  • Valid drivers’ license
  • Prepared to work long hours when required
  • Prepared to work weekends and public holidays
  • Prepared to work in informal and formal trade sector

ABOUT US

Tiger Brands is proudly Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacture, market and distribute everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. 

Being a food company means we’re an intimate part of everybody’s daily lives and that’s why we get loud and proud about exploring further, roaring louder and growing together.

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